The Sterling Choice has had a triumphant journey to establishing an authoritative presence in the US market with Media Matters Agency. Our strategic digital marketing initiatives propelled Sterling Choice from a niche player to an industry frontrunner, amplifying its brand voice and expanding its reach. We implemented tailored strategies and impactful results that paved the way for Sterling Choice’s success, as we unveil the key insights and outcomes of this transformative partnership.

“It’s a strong relationship built on trust, even when it comes to approvals and sign-offs; I don’t interfere here, I trust them to do the right thing.”

Industry

FCMG and Engineering Recruitment

Founded

2013

HQ

Peterborough, UK

Employees

20+

Background

The Sterling Choice, a niche player in the chilled food recruitment sector, embarked on a journey to establish a robust presence in the competitive US market. Since initiating collaboration with Media Matters in 2018, The Sterling Choice sought consistency and quality in their marketing efforts, aiming to uphold their outspoken brand persona. Initially focusing on bi-monthly blogs, they soon expanded their strategy to encompass social media and email marketing.

“Really appreciate the fact Media Matters are pro-active in making recommendations and backing these up with use case. Plus, they accept our brand is what it is – we are a little more outspoken than most but that’s what’s helped set us apart and Amy and the team get this and have helped us build on it more”

Lukas Vanterpool
Owner/Director, The Sterling Choice

Our Solution

To penetrate the US market, our strategy revolved around localised SEO, digital PR, and content marketing tailored to American audiences. We meticulously reevaluated core keywords, recognising subtle linguistic nuances crucial for effective targeting. Transitioning from blogs to a weekly newsletter, we facilitated The Sterling Choice’s transition onto LinkedIn, expanding their reach and engagement.

Outcome

The implementation of a weekly newsletter has yielded remarkable results, boasting a subscriber base of 6,000. While the precise impact of email marketing on lead generation is still under analysis, the traction gained in the US market speaks volumes about the effectiveness of our tailored approach. We have been identified solid opportunities for brand building in the US, keyword rankings are improving and our strategy with TSC has always been to get people talking and create conversation points – this is now happening in the US through Kathy’s personal branding on LI and the US newsletters which have been a huge success.

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