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“Our journey with Media Matters Agency continues to be nothing short of transformative.

Industry

Transport & Logistics

Founded

2011

HQ

Peterborough, UK

Employees

40+

Background

Bray Solutions, a dynamic logistics company, needed to revitalise its online presence to drive business growth, starting with an overhaul of its existing website. At the same time, it wanted to elevate its brand to reflect the professional standards and quality levels this fast-growing, ambitious company prides itself on.

MMA set to work.

“In less than a year we have a great website, a refined brand identity and a marketing strategy bringing in leads. We saw this as an organic process rather than an overnight jump, so these results so early are an unexpected bonus.”

Steve Mills
Commercial Manager, Bray Solutions

Our Solution

Getting to know the client, getting under the skin of their pain points and understanding the wider landscape of this highly competitive industry, was key. Audit work, interrogating the data we had, team site visits, allowed us to build a strategic plan which matched the commercial needs of the company and its vision for growth.

The website was designed to offer a robust but flexible format, easy to adapt as the business further develops and evolves; a comprehensive content strategy focused specifically on reaching the target audience on every stage of their buyer journey; personal branding, in addition to a revived LinkedIn company profile, helped drive online presence and personality, while building authority within the industry. Next, ABM sales campaigns to directly reach out to target prospects.

Outcome

Bray’s website is performing well with an SEO health index score of 98/100, there are 748 tracked keywords in the top three positions in Google Search and a 400% increase in file downloads recorded for Q3 alone. 
 
A newly-launched newsletter gained 52 instant subscribers (and continues to rise), while the LinkedIn company page is attracting interest and engagement at an average rate of 50 new followers per month. 
 
Most importantly, in its first four months since launch, the website has directly generated five qualified leads.  
 
 
Note: This case study was updated December 2024. All data included relates to this period in time.

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