Sales and Marketing,
Working Together Towards Commercial Goals
.

Why don’t our Sales and Marketing teams talk to each other?

Leads go cold. Sales says they’re bad. Marketing says they were never followed up. Meanwhile, your CRM’s a graveyard of half-filled fields, duplicate records, and missed opportunities. 

Sound familiar? You’re not alone. Most B2B teams lose more deals in the handoff between Marketing and Sales than in the market itself. When your teams, systems, and data finally start working together, the power of alignment changes everything. 

Problems We Solve.

Cold or lost leads caused by broken handovers

Poor CRM hygiene and inconsistent data

Lack of visibility across Marketing and Sales

Missed follow-ups and finger-pointing

What We Deliver.

We bring battle-tested B2B marketing strategies that cut through and drive business growth.

Lifecycle clarity: agreed definitions of MQLs, SQLs, and opportunity stages

CRM clean-up & automation: HubSpot integration structured for accuracy and visibility

Lead handoff playbooks: sequences, SLAs, and workflows that keep everyone accountable

Closed-loop reporting: real-time dashboards that show what’s converting, and why

Strategic support. Flexible delivery. Measurable results.

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Why Clients Come to Us

Because they’re tired of silos, broken processes, and wasted leads. They want one view of the truth not two versions of the same spreadsheet.
“We began to really collaborate within the sales team. MMAgency rebuilt our CRM, aligned our stages, and gave us visibility across the funnel.”

- Iain Cumner, Patol

Our Approach: RevOps Alignment That Sticks

Audit & Diagnose : uncover friction points in your CRM and lead flow.

Rebuild & Automate : structure data, workflows, and governance around real buyer journeys.

Enable & Scale : train teams, refine handoffs, and maintain alignment long term.

Read Our Blogs

FAQs

A focused 2–4 week project where we audit your CRM, fix structural issues, automate key workflows, and align your lifecycle stages. You walk away with a CRM your teams will actually use. 

Most clients see better lead follow-up and cleaner data within the first month. Full reporting and visibility improvements typically roll out over 6–8 weeks. 

Yes. We don’t just fix systems; we also help your teams use them confidently. From lead handoff processes to reporting dashboards, we make alignment stick. 

Ready to Get Sales and Marketing on the Same Page?

Stop losing leads in the handoff. Start building one connected growth engine.
© 2025 MMAgency. All rights reserved.
DAKA Marketing Ltd T/A MMAgency, Company Number: 14760885
Registered office: Native Space, Bourges View, Maskew Avenue, Peterborough, PE1 2FG